In the ever-evolving landscape of accounting and finance, staying abreast of the latest computer software and applications is paramount for Certified Public Accountants (CPAs) to remain competitive and deliver value to their clients. Webinars have emerged as a valuable platform for CPAs to learn about new software tools, enhance their skills, and expand their knowledge base. In this blog, we’ll explore how hosting computer software and applications webinars can be an effective marketing strategy for CPAs, and we’ll highlight some key platforms and applications to consider.

The Power of Webinar Marketing for CPAs

Webinars offer CPAs a unique opportunity to showcase their expertise, connect with their audience, and position themselves as trusted advisors in their field. By hosting webinars on computer software and applications relevant to accounting and finance professionals, CPAs can demonstrate their proficiency with these tools and provide valuable insights and guidance to their clients and peers. Additionally, webinars allow CPAs to reach a wider audience, attract potential clients, and generate leads for their practice.

Key Platforms for Hosting CPA Webinars

When it comes to hosting webinars for CPAs, choosing the right platform is essential for ensuring a seamless and engaging experience for attendees. Here are some key platforms to consider:

  1. Zoom: Zoom is a popular video conferencing platform that offers robust features for hosting webinars, such as screen sharing, Q&A sessions, and interactive polls. With its user-friendly interface and reliable performance, Zoom is an ideal choice for CPAs looking to host professional and engaging webinars.
  2. GoToWebinar: GoToWebinar is a dedicated webinar platform that offers advanced features for hosting, promoting, and analyzing webinars. With its customizable registration pages, automated email reminders, and detailed analytics, GoToWebinar provides CPAs with the tools they need to create successful and impactful webinars.
  3. WebEx: WebEx is a comprehensive webinar platform that offers a range of features for hosting large-scale webinars and virtual events. With its HD video and audio quality, interactive features, and robust security controls, WebEx provides CPAs with a secure and reliable platform for delivering high-quality webinars to their audience.

Key Applications for CPA Webinars

In addition to choosing the right webinar platform, selecting the right computer software and applications to focus on in your webinars is essential for providing value to your audience. Here are some key applications relevant to CPAs to consider featuring in your webinars:

  1. QuickBooks: QuickBooks is a widely used accounting software that helps CPAs manage their clients’ finances, track expenses, and generate financial reports. Hosting webinars on QuickBooks can help CPAs educate their audience on best practices for using the software and provide tips and tricks for maximizing its functionality.
  2. Xero: Xero is another popular accounting software that offers cloud-based solutions for invoicing, payroll, and inventory management. Hosting webinars on Xero can help CPAs showcase the benefits of using cloud-based accounting software and provide hands-on training for using Xero’s features.
  3. Intuit ProConnect Tax Online: Intuit ProConnect Tax Online is a tax preparation software designed specifically for tax professionals. Hosting webinars on Intuit ProConnect Tax Online can help CPAs stay up-to-date on the latest tax laws and regulations, learn how to navigate the software’s features, and streamline their tax preparation process.

Marketing Strategies for CPA Webinars

To effectively market computer software and applications webinars for CPAs, consider the following strategies:

  1. Targeted Email Campaigns: Send targeted email invitations to your client list and professional network to promote upcoming webinars. Highlight the benefits of attending the webinar and provide clear instructions for registering and joining the event.
  2. Social Media Promotion: Use social media platforms such as LinkedIn, Twitter, and Facebook to promote your webinars to a wider audience. Share teaser content, testimonials, and behind-the-scenes footage to generate excitement and engagement leading up to the event.
  3. Collaborate with Industry Partners: Partner with software vendors, industry associations, and professional organizations to co-host webinars and reach a broader audience. Leverage their networks and expertise to attract attendees and increase visibility for your webinar series.
  4. Offer Continuing Professional Education (CPE) Credits: Consider offering CPE credits for attendees who participate in your webinars. Highlight the opportunity to earn CPE credits in your promotional materials to attract CPAs who are looking to fulfill their continuing education requirements.


Computer software and applications webinars offer CPAs a valuable platform for staying up-to-date on the latest tools and technologies and enhancing their skills and knowledge. By hosting webinars on platforms such as Zoom, GoToWebinar, and WebEx, and focusing on key applications such as QuickBooks, Xero, and Intuit ProConnect Tax Online, CPAs can provide value to their audience and position themselves as trusted advisors in their field. By implementing effective marketing strategies, CPAs can attract attendees, generate leads, and ultimately grow their practice through webinar marketing.

Looking to enhance your webinar experience? Explore our comprehensive reviews of top webinar tools here.


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